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BS Mass Communication

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Course
BS MC
Campus
ISB/ QTA
Level
Undergraduate
Duration
Four Year
Credit
132.000
Method
Lecture

Program Semester Scheme and Eligibility Criteria is given below

This course is aimed at introducing the students with basic concept of communication and mass communication. This course further enables the students to understand the communication process and distinguish among various mass media

  • Intermediate or equivalent
  • At least Second Division in Intermediate.
  • Departmental Test as prescribed by HEC.
  • Candidate has to clear AIU Final Interview.
1st Semester
S# Code Pre Subject Credit Hrs
1 EN-301   English-I 3
2 MC-302   Media Society In Pakistan 3
3 MC-301   Introduction to Mass Communication 3
4 CS-301   Computer Skills 3
5 Ps-301   Introduction to Psychology 3
6 AR-301   Functional Arabic - I 2
Semester Total Credits Hours: 16
2nd Semester
S# Code Pre Subject Credit Hrs
1 EN-312 EN-301 English-II 3
2 MC-303   Introduction to Social Media 3
3     Introduction to Public Relations 3
4 SS-401   Pakistan Studies 2
5 MT-301   Elementary Mathematics & Statistics 3
6 AR-312 AR-301 Functional Arabic - II 2
Semester Total Credits Hours: 16
3rd Semester
S# Code Pre Subject Credit Hrs
1 EN-421 EN-301,
EN-312
English-III 3
2 MC-401   Media Writing 3
3 MC-402   Theories of Mass Communication-I 3
4 EC-323 EC-301 EC-312 INTRODUCTION TO
ECONOMICS
3
5 ST-301   Statistics- I 3
6 IS-403 - Islamic Education-I 2
Semester Total Credits Hours: 17
4th Semester
S# Code Pre Subject Credit Hrs
1 EN-432 EN-421
EN-301
EN-312
English - IV 3
2 MC-403 MC-401 Theories of Mass Communication-II 3
3 ST-312 ST-301 Statistics-II 3
4 MC-404 - Research Methods 3
5 MC-405   Mass Media in Balochistan 3
6 IS-414 IS-403 Islamic Education-II 2
Semester Total Credits Hours: 17
5th Semester
S# Code Pre Subject Credit Hrs
1 MC-501   Radio News Reporting 3
2 MC-502   Online Journalism 3
3 MC-503   Photo Journalism 3
4 MC-504   National & International Affairs 3
5 MC-505   Advertising I 3
Semester Total Credits Hours: 15
6th Semester
S# Code Pre Subject Credit Hrs
1 MC-506   TV Journalism 3
2     Internship 3
3 Mc-507   Media Laws and Ethics 3
4 Mc-508   Sub Editing and Page Designing 3
5 MC-509   Magazine Production 3
Semester Total Credits Hours: 15
7th Semester
S# Code Pre Subject Credit Hrs
1     Research Methodology (Proposal Writing) 3
2 MC-601   Globalization & World Media 3
3 MC-602   Media organization structure 3
4 MC-603   Introduction to Advertising and PR 3
5     Elective-I 3
6     Elective-II 3
Semester Total Credits Hours: 18
8th Semester
S# Code Pre Subject Credit Hrs
1 MC-604   Media and Human Rights 3
2 MC-605   Peace journalism 3
3     Elective-III 3
5 MC-606   Contemporary World Media 3
6     Research Report/ Thesis/ Project 3
7     Elective-IV 3
Semester Total Credits Hours: 18